Julie Warmington
Are you open?
Is your brand inviting to a wide and diverse audience? Here's why that's important... Never underestimate how many people you may be...
Julie Warmington
- Feb 23
- 3 min
Adding a spattering of sparkle
Why it's important to make your brand shine bright with every event you hold. Never underestimate how much a poor event can damage your...
31 views0 comments
Julie Warmington
- Jan 27
- 2 min
Has your brand lost its way?
Perhaps it's time to re-group and take flight in the right direction? Migration seems like an exhausting journey but it could well be...
38 views0 comments
Julie Warmington
- Jan 10
- 1 min
WARNING: Don't dismiss the discipline!
Avoid swerving the less sexy side to brand management. Tackle it head-on. Nobody ever wants to take ownership of the mundane. Take...
42 views0 comments
Julie Warmington
- Jan 7
- 3 min
What's in a name?
It's the biggest decision for new beginnings... or is it? Choosing a company name. You've been deliberating for donkeys over what to call...
77 views0 comments
Julie Warmington
- Dec 20, 2021
- 1 min
Out of SENQ?
If your merchandise doesn't pass the SENQ test - it's time to flag it. Sustainable, Ethical, Necessary, Good Quality. These days you...
61 views0 comments
Julie Warmington
- Dec 14, 2021
- 3 min
Launch ready?
You think you are ... but are you? So, you're about to set up a new small business and you have someone lined up for a logo design. ...
19 views0 comments
Julie Warmington
- Dec 5, 2021
- 1 min
Search light copyright
Will they find your licensing infringements? Did you know that your sales teams could be guilty of copyright infringement if they are...
26 views0 comments
Julie Warmington
- Nov 25, 2021
- 1 min
Bullseye branding?
Are you narrowing your brand's audience with your visual identity? When you throw your net too wide you dilute your brand's ability to...
4 views0 comments
Julie Warmington
- Nov 25, 2021
- 1 min
Business card or business code?
Are we seeing the death of the traditional printed business card? In a time of an increased desire for sustainability and less waste, are...
16 views0 comments
Julie Warmington
- Nov 1, 2021
- 1 min
Raincloud Nine
When your marketing spin doesn't match your brand truths. As consumers we hate feeling like we've been tricked by what a brand offers us....
6 views0 comments
Julie Warmington
- Sep 30, 2021
- 1 min
Don't chase the cheap.
It won't be right environmentally or ethically so it won't be right for your brand. It might seem the 'right' thing for your profit...
17 views0 comments
Julie Warmington
- Sep 30, 2021
- 1 min
Choosing the right imagery.
If your brand manager is forever fielding queries over whether an image is 'on brand' maybe your guidelines aren't good enough. Maybe...
17 views0 comments
Julie Warmington
- Sep 30, 2021
- 1 min
Spending too much on typesetting?
Are you using your designers wisely? If there's too much company time and money being wasted on typesetting, then it's probably because...
7 views0 comments