We help you decide whether or not to apply for a trade mark.

Are you capturing data through your website? Having a website which ensures a great customer user-experience whilst also capturing data...

How easy is it to self-build your own website? From a technical perspective, there are lots of platforms which will make it fairly easy,...

Our top tips for successful direct mail. Whether you want to increase your brand awareness, advertise an event, product, service,...

Is your brand inviting to a wide and diverse audience? Here's why that's important... Never underestimate how many people you may be...

Why it's important to make your brand shine bright with every event you hold. Never underestimate how much a poor event can damage your...

Perhaps it's time to re-group and take flight in the right direction? Migration seems like an exhausting journey but it could well be...

Avoid swerving the less sexy side to brand management. Tackle it head-on. Nobody ever wants to take ownership of the mundane. Take...

It's the biggest decision for new beginnings... or is it? Choosing a company name. You've been deliberating for donkeys over what to call...

If your merchandise doesn't pass the SENQ test - it's time to flag it. Sustainable, Ethical, Necessary, Good Quality. These days you...

You think you are ... but are you? So, you're about to set up a new small business and you have someone lined up for a logo design. ...

Will they find your licensing infringements? Did you know that your sales teams could be guilty of copyright infringement if they are...

Are you narrowing your brand's audience with your visual identity? When you throw your net too wide you dilute your brand's ability to...

Are we seeing the death of the traditional printed business card? In a time of an increased desire for sustainability and less waste, are...

When your marketing spin doesn't match your brand truths. As consumers we hate feeling like we've been tricked by what a brand offers us....

It won't be right environmentally or ethically so it won't be right for your brand. It might seem the 'right' thing for your profit...

If your brand manager is forever fielding queries over whether an image is 'on brand' maybe your guidelines aren't good enough. Maybe...

Are you using your designers wisely? If there's too much company time and money being wasted on typesetting, then it's probably because...