Julie Warmington
Are you open?
Is your brand inviting to a wide and diverse audience? Here's why that's important... Never underestimate how many people you may be...
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Julie Warmington
- Feb 23, 2022
- 3 min
Adding a spattering of sparkle
Why it's important to make your brand shine bright with every event you hold. Never underestimate how much a poor event can damage your...
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Julie Warmington
- Jan 27, 2022
- 2 min
Has your brand lost its way?
Perhaps it's time to re-group and take flight in the right direction? Migration seems like an exhausting journey but it could well be...
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Julie Warmington
- Jan 10, 2022
- 1 min
WARNING: Don't dismiss the discipline!
Avoid swerving the less sexy side to brand management. Tackle it head-on. Nobody ever wants to take ownership of the mundane. Take...
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Julie Warmington
- Jan 7, 2022
- 3 min
What's in a name?
It's the biggest decision for new beginnings... or is it? Choosing a company name. You've been deliberating for donkeys over what to call...
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Julie Warmington
- Dec 20, 2021
- 1 min
Out of SENQ?
If your merchandise doesn't pass the SENQ test - it's time to flag it. Sustainable, Ethical, Necessary, Good Quality. These days you...
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Julie Warmington
- Dec 14, 2021
- 3 min
Launch ready?
You think you are ... but are you? So, you're about to set up a new small business and you have someone lined up for a logo design. ...
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Julie Warmington
- Dec 5, 2021
- 1 min
Search light copyright
Will they find your licensing infringements? Did you know that your sales teams could be guilty of copyright infringement if they are...
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Julie Warmington
- Nov 25, 2021
- 1 min
Bullseye branding?
Are you narrowing your brand's audience with your visual identity? When you throw your net too wide you dilute your brand's ability to...
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Julie Warmington
- Nov 25, 2021
- 1 min
Business card or business code?
Are we seeing the death of the traditional printed business card? In a time of an increased desire for sustainability and less waste, are...
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Julie Warmington
- Nov 1, 2021
- 1 min
Raincloud Nine
When your marketing spin doesn't match your brand truths. As consumers we hate feeling like we've been tricked by what a brand offers us....
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Julie Warmington
- Sep 30, 2021
- 1 min
Don't chase the cheap.
It won't be right environmentally or ethically so it won't be right for your brand. It might seem the 'right' thing for your profit...
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Julie Warmington
- Sep 30, 2021
- 1 min
Choosing the right imagery.
If your brand manager is forever fielding queries over whether an image is 'on brand' maybe your guidelines aren't good enough. Maybe...
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Julie Warmington
- Sep 30, 2021
- 1 min
Spending too much on typesetting?
Are you using your designers wisely? If there's too much company time and money being wasted on typesetting, then it's probably because...
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Points of view.
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