It won't be right environmentally or ethically so it won't be right for your brand.
It might seem the 'right' thing for your profit margins to 'chase the cheap' but is it right ethically or environmentally? The answer is probably not.
And, if it's not right on these two counts, then it won't be right for your brand.
Be bold, be brave, be honest, but don't be cheap. Paying the extra for brand integrity by doing the right thing will end up paying you dividends. #doingtherightthing #brandintegrity
KEEP YOUR BRAND INTEGRITY