When your marketing spin doesn't match your brand truths.
As consumers we hate feeling like we've been tricked by what a brand offers us. That 'spin' which promises great things but the reality falls short. That's what we call the 'raincloud nine' effect. So, is it a problem caused by a) an over-zealous team of marketers, or by b) a brand team at the core attempting to make their company something its not and never will be? The answer is... c) stop the blame game and make sure everyone in your company understands your brand truths. Our advice; BE AUTHENTIC. If your brand falls short of being respected, relatable or real by just one person, it's one person too many. #brandtruths #keepitreal
KEEP IT REAL!