Choosing the right imagery.
If your brand manager is forever fielding queries over whether an image is 'on brand' maybe your guidelines aren't good enough.
Maybe your guidelines haven't made it obvious how to sort the wheat from the chaff on image selection.
If you're a growing brand, then you'll need to make sure your brand is interpreted correctly by your marketing and digital teams.
Why not provide them with a global image bank as well as making your image guidelines crystal clear so there's no room for misinterpretation. #brandguidelines
GET CLARITY. GET AN IMAGE BANK.