You think you are ... but are you? So, you're about to set up a new small business and you have someone lined up for a logo design. That's all you need on the branding front for now, right? You are only just getting started after all. It's fair to say that you shouldn't over complicate things and pay out more than necessary in design agency fees, but it's worth thinking about the following brand basics to ensure you set out on the right foot to enable your business to grow

If your brand manager is forever fielding queries over whether an image is 'on brand' maybe your guidelines aren't good enough. Maybe your guidelines haven't made it obvious how to sort the wheat from the chaff on image selection. If you're a growing brand, then you'll need to make sure your brand is interpreted correctly by your marketing and digital teams. Why not provide them with a global image bank as well as making your image guidelines crystal clear so there's no room