Launch ready?
You think you are ... but are you? So, you're about to set up a new small business and you have someone lined up for a logo design. That's all you need on the branding front for now, right? You are only just getting started after all. It's fair to say that you shouldn't over complicate things and pay out more than necessary in design agency fees, but it's worth thinking about the following brand basics to ensure you set out on the right foot to enable your business to grow