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  • Writer's pictureJulie Warmington

Make the most of post!

Our top tips for successful direct mail.

Whether you want to increase your brand awareness, advertise an event, product, service, increase membership subscriptions or re-engage your consumers, here's our top tips on what's important for successful direct mail:

- Start by creating an email & address database of your customer details.

- Ensure your mail is innovative, has a striking design and is produced with good print/paper quality but make sure it's recyclable or the contents are consumable.

- Use a punchy or intriguing headline to catch the attention of the recipient.

- Personalise if budget allows. Don't be afraid of a handwritten approach if your customer list isn't too long!

- Try and tell a story in your body copy but make it short and sweet so it's easy to read.

- Make sure you use a clear call to action; you must tell the reader what they should do next.

When did you last receive a marketing mailshot that made you smile?

Make the most of post.

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