elms needed a new logo and supporting business cards to promote their new land management business.
IGNITE were challenged to create a logo for elms which would represent a land management business with three sides to the business including equine, estate and environmental.
We worked with our designer to create an icon which looked like annual growth rings from a tree and used a gradient to imitate a copper metal finish. Hinting at both metal and wood within the logo we hoped would give an authenticity to the business' brand.
We recommended a complementing image strategy that would show 'Circles in Nature'.
To truly reflect the environmental side to the business we worked with a supplier to produce a sustainable metal business card which only needs to be presented to a client (and not kept by a client) for scanning of the QR code.
elms launched in April 2023