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elms needed a new logo and supporting business cards to promote their new land management business.

IGNITE were challenged to create a logo for elms which would represent a land management business with three sides to the business including equine, estate and environmental.

We worked with our designer to create an icon which looked like annual growth rings from a tree and used a gradient to imitate a copper metal finish. Hinting at both metal and wood within the logo we hoped would give an authenticity to the business' brand.

We recommended a complementing image strategy that would show 'Circles in Nature'.

To truly reflect the environmental side to the business we worked with a supplier to produce a sustainable metal business card which only needs to be presented to a client (and not kept by a client) for scanning of the QR code.

elms launched in April 2023

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