Avoid swerving the less sexy side to brand management. Tackle it head-on. Nobody ever wants to take ownership of the mundane. Take corporate stationery as just one example. Brand offload it to Facilities. Facilities offload it to Legal. Legal offload it back to Brand and the onerous cyle continues. Except, when it boils down to it, it will always come back to brand management like a boomerang. Regardless of whether a letterhead is sporting the wrong office address or the

You think you are ... but are you? So, you're about to set up a new small business and you have someone lined up for a logo design. That's all you need on the branding front for now, right? You are only just getting started after all. It's fair to say that you shouldn't over complicate things and pay out more than necessary in design agency fees, but it's worth thinking about the following brand basics to ensure you set out on the right foot to enable your business to grow