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WARNING: Don't dismiss the discipline!
Avoid swerving the less sexy side to brand management. Tackle it head-on. Nobody ever wants to take ownership of the mundane. Take...
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Jan 10, 20221 min read


Launch ready?
You think you are ... but are you? So, you're about to set up a new small business and you have someone lined up for a logo design. ...
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Dec 14, 20213 min read
Points of view.
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